For the second time I reached out to Spirit for an article and they obliged. I am extremely grateful that this large organization took the time to help a startup with an article. I consider them very much a part of the Caribbean American landscape even though they service much more that just that market.
If I am being honest, I do find that company very intriguing. While I don't agree with all the decisions that they make (baggage fees anyone?) I certainly do understand it. Especially when I put that in the context of what I believe their strategy is. I think they are extremely clear about how they are looking to position themselves. And I do admire that clarity.
What I am particularly curious about is if they could become a "trendsetter" of sorts where once they do something other airlines will follow thus making that action an industry norm. In this economic climate, being the cheap option makes sense. And so I wonder how that would play out when the economy is more robust.
I do hope to talk with them again and this time I see things going bit differently. Kind of like:
Me: Hi (insert name here), I will be in the area tomorrow and would like to meet with Barry and Ben (Chief Marketing Officer and the CEO)
Media Person: Oh hi Mush, how does 4 PM sound.
Me: Sounds great. I will see you then. How are the kids?
Media Person: They are great. See you then.
Me: Ok.
Hey, what can I say? When you dream, dream big!!!
www.caribbeanbusinessdigest.net
Looking over the current edition, I must say I am happy with it. It captures what I envision the magazine to be. And it is a good blueprint for future editions.
Initially, I was supposed to follow up with the Miramar Pembroke Pines chamber, but in doing some research, I spoke to Joe Catrambone over at the Stuart Martin County chamber. Joe was so helpful that I thought it would be a nice touch to include him. Dr. Lycett-Davis was eager to be of assistance and I hope her trip to the Jamaican Diaspora conference is a success.
Ocho Rios Jerk wasn't my first choice for the kick-starting this project but in hindsight it turned out to be a perfect choice. Robin Treston epitomizes the idea behind my efforts as he has so much to offer from years of experience. In fact there are things that did not make the article but were very interesting. He talked about the attitudes of customers that frequent his restaurant from who were the most pleasant to who were the most insulting. Quite an interesting tidbit there.
The Coaching with Tanya article was fun to put together. Coach Tanya is the perfect interview candidate. I really don't think we scratched the surface! What I like most about that piece in particular is that the majority of it was not Caribbean specific. Tanya did point out that the majority of her clients are not Caribbean which is good because as professionals and entrepreneurs away from "home" we are conducting business not only in our own demographic.
Coaching is an intriguing field for me. I don't think I could appreciate the idea of coaching ten years ago and I am tempted to think that valuing this field comes with maturity (not just age wise but experience as well). I think it becomes more valuable as someone becomes more in that self fulfillment stage (some guy named Maslow is coming to mind). I also wonder about the demographics of the people who are business coaches versus life coaches and the same makeup of those who need business versus life coaching. I would love to see a study of some kind along those lines. I will be doing some more reading up on this field in the future.
In her blog, Tanya spoke about rearranging photos within a picture frame, that once done the simple act served to relieve some anxiety she was experiencing. You can link to that blog entry here and read. I think it would be well worth it.
Will talk about Spirit in a separate post but let me know your thoughts on this edition.
www.caribbeanbusinessdigest.net
Well, it has been a while coming. A few years have elapsed since I first attempted to put this idea in
play and quite a bit has happened since then. But here I am,
resurrecting the project that I put on hold a few years back. But with a
little better planning and past experience under my belt, the idea has
come to life once more. The aim of the Caribbean Business Digest is the
same however - to be the Business Magazine of the Caribbean American
Community through interviews and articles. My hope is to connect
Caribbean American business with each other and with an audience outside
of that demographic as well.
So please check out the current edition and I hope you find it interesting.
www.CaribbeanBusinessDigest.net
