Spirit Airlines from the Observer.

This article came to my attention some time ago. One thing I can say about Spirit Airlines is that they definitely know what product they are offering and are clear about how they plan on competing.

I can't argue with their plan though. Right now it seems to be cheaper to go to Jamaica than it is to go to Disney world. At the end of the day most travellers are looking for the cheapest way to travel and Spirit seems to be offering a no frills approach to meet that need. I think this approach may just change the way we can expect to travel now.........