Hurricane Ernesto (or is it a Tropical Storm?)

Well as South Florida braces for Hurricane Ernesto, everyone (small, medium and large businesses as well as individuals) is doing what is deemed necessary to prepare for it. Business owners have twice the headache given that they will have to take precautions for their residences as well as their businesses. Not only are the physical, tangible assets in need of protection but also the intangibles such as business contacts and relationships. Deals get put on hold until after the hurricane passes as everyone takes steps to stay safe.

This also affects the budding Caribbean Business Digest magazine. Two important meetings got put on hold as a result of Ernesto and one advertising deal got put on hold. The advertising deal itself should go through while both business owners that I was scheduled to meet with agreed to reschedule. The problem here is that we all have no idea of the severity of the hurricane so the consensus is that we should take steps to stay safe and then once things return to normal then we can reschedule. So it is a wait and see approach. This will no doubt translate in a delay of the upcoming issue and how much of a delay is uncertain at this time.

Interestingly, the Caribbean Business Digest’s first issue had an article about Hurricane Preparedness. Hopefully, the article proved beneficial and those steps are being followed with Ernesto on our doorsteps. Let’s continue to pray that the damage if any is minimal and normalcy resumes forthwith!

To obtain a copy of the Caribbean Business Digest featuring Hurricane Preparedness, send an email to mmaxwell.cbdigest@gmail.com